Ensaan Technologies Achieved 7.23x (623%) Organic Growth & 9.91x More Leads: (SEO Case Study)

About Ensaan Technologies 

Ensaan Technologies is a leading provider of HR software and Talent Management solutions across the Middle East and Africa. The company represents a carefully curated selection of global leaders in HR management systems and talent software. As the HR tech landscape continues to evolve rapidly, Ensaan remains committed to offering best-in-class solutions to its clients. 

Niche: SaaS Reseller 
Services Covered: HCM Software, Talent Management Software, LMS, and more 
Countries Served: UAE, KSA, Qatar, Kuwait, Oman, Bahrain 
Industries Served: Insurance, Finance, Telecom, Hospitality, Healthcare, Mining, etc. 

The Problem 

Despite being a trusted name in HR and Talent Management solutions, Ensaan Technologies was nearly invisible in the organic search landscape. Their digital presence wasn’t reflecting the strength of their brand, and their website traffic told the story stagnant and underperforming. 

Then came a curveball: Google’s crackdown on low-quality, AI-generated content. Overnight, their already modest organic performance plummeted even further. With organic leads drying up, they found themselves relying solely on paid ads: a model that’s expensive, unsustainable, and ultimately limits long-term scalability. 

Ensaan knew they couldn’t continue this way. They needed more than just traffic; they needed authority in the HR tech space. Their goal was ambitious: 
Build a solid, search-driven inbound strategy that would generate qualified leads across high-intent solution categories like: 

• Human Capital Management (HCM) 

• Core HR & Payroll Software 

• Talent Management Systems (TMS) 

• Performance Management (PMS) 

• Recruitment and Onboarding Platforms etc. 

The question wasn’t whether they needed SEO: it was how fast they could reverse the decline and reclaim their position as a leader in space.

Key Challenges 

Before transformation could begin, Ensaan Technologies had to confront the harsh realities stalling their digital growth; challenges many companies quietly struggle with but few address head-on: 

• A site burdened with low-quality AI-generated content that was doing more harm than good. This outdated, thin content was actively suppressing their search visibility and credibility. It had to go. 
   

• Underlying technical SEO issues were silently eroding performance from crawl errors to poor site structure. Without fixing the foundation, no growth would stick. 
   

• Highly competitive HR tech keywords across GCC countries made ranking feel nearly impossible. Dominated by industry giants, these SERPs left little room for newcomers unless the strategy was exceptional. 
   

• Conversion rate optimization (CRO) was missing in action: The site lacked focused lead capture mechanisms. We needed to test, optimize, and build an experience that converted traffic into opportunity. 
   

•  Frequent server issues and downtime were jeopardizing user experience and SEO potential. For a SaaS-focused business, reliability isn’t optional, it’s everything. 

Our Reverse Engineering SEO Process 

1. Comprehensive Technical SEO Audit and Cleanup 

We started where most avoid: the technical foundation. The site was plagued with server instability, bloated by low-quality AI-generated content, and riddled with broken links, keyword stuffing, and duplication issues. 

We manually audited every single page, error log, and crawl issue to ensure nothing critical slipped through the cracks. From there, we executed a clean sweep, fixing everything from canonical conflicts to internal link structure. What we ended up with wasn’t just a cleaner site. It was a faster, more indexable, search-friendly platform ready to scale. 

2. Zeroing in on “Sweet Spot” Keywords 

Once the technical bottlenecks were cleared, we shifted gears into strategic keyword discovery. Through competitor analysis and reverse engineering, we identified a range of medium-volume, low-competition keywords that were aligned with high buyer intent. 

Instead of going after vanity terms, we focused on opportunities that could bring qualified traffic fast. These were the kind of keywords most competitors were ignoring, and we capitalized on that gap. 

3. Building Backlink Asset Articles that Work on Autopilot 

Backlink building doesn’t scale when it’s done manually every day. So, we built a system. 

We created a series of high-quality, evergreen articles as a magnet for organic, inbound links. These weren’t just blog posts; they were authoritative resources designed to earn backlinks passively over time, freeing up resources to focus on higher-leverage growth actions. 

4. Creating Strategic Blog Content that Converts 

Content wasn’t written for content’s sake; every article was part of a strategic funnel. 

Using a pyramid framework (TOFU, MOFU, BOFU), we mapped content from informational to transactional stages, guiding visitors through a seamless journey from awareness to decision. Even if a user landed on an educational blog post, we made sure there was a natural path that led them toward deeper engagement or conversion. 

5. Earning High-Quality Backlinks to Product and Solution Pages 

While our backlink asset articles laid the groundwork, ranking in a competitive niche like HR tech requires precision outreach. We secured placements through carefully selected guest posts and partner publications ensuring that our most valuable pages (solutions, services, product pages) got the authority signals they needed. 

These targeted backlinks made a clear impact, propelling core pages up the rankings and closer to where the leads were. 

6. CRO Execution that turned Traffic into Leads 

Getting traffic was just the beginning. The real challenge — and the real win — came from converting that traffic into actual leads. 

We implemented more than 10 high-impact CRO tactics, rigorously tested through A/B experiments across the site. Every change from CTAs to layout tweaks was designed to maximize conversions. 

The results?  

A consistent flow of qualified, inbound leads that could be tracked, nurtured, and converted into revenue. 

Valuable Results 

• 7.23x growth in organic search traffic that’s a massive +623% increase in visibility and inbound opportunities. 
   

• 9.91x more qualified leads generated organically, thanks to high-converting CRO strategies that turned visitors into prospects. 
   

• +517.45% boost in keyword rankings, securing top spots across high-value, HR-focused search terms in competitive GCC markets. 
   

• +71.43% increase in domain authority, strengthening the site’s credibility and long-term SEO potential. 
   

• +699.19% growth in backlinks, driven by high-authority placements and a targeted content distribution plan. 
   

• +40.91% rise in referring domains, expanding the site’s reach and trust signals. 

Are You Ready to Drive 10x Leads Organically and Scale Revenue Like Ensaan Technologies? 

If you’re still relying only on paid ads or hoping your outdated SEO strategy will suddenly start working, it’s time for a serious upgrade. 

Codeyard is here to help you build a growth engine, not just run campaigns. 
 
We don’t just chase traffic. We help you attract the right audience, turn them into loyal leads, and set up systems that keep working long after the first click. 

Whether you’re in SaaS, HR tech, or any competitive niche, you don’t have to keep guessing what works.  

We’ve already done the heavy lifting, and we’re ready to do it for you. 

The only question is; are you going to watch your competitors grow, or are you ready to beat them at their own game? 

Let’s talk. Let’s build something that lasts!